
Modern Essentials for Children
Designed to help them look good and feel confident.
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Wearable Affirmations
Chosen by you. Placed to face them and remind them throughout the day.
Chosen by you. Placed to face them and remind them throughout the day.
I am uniquely me.
See how our most popular affirmations are worn.

I am uniquely me.
I am uniquely me.
See how our most popular affirmations are worn.

I am uniquely me.
I am uniquely me.
See how our most popular affirmations are worn.

I am uniquely me.
I am uniquely me.
See how our most popular affirmations are worn.

I am uniquely me.



The Confidence Edit
Elevated staples, made to be worn in confidence.
Popular Now


BEST SELLER
4 Season Hoodie
Hoodies & Sweatshirts


BEST SELLER
Heavyweight Full Zip Hoodie
Hoodies & Sweatshirts


BEST SELLER
Midweight Short Sleeve Tee
Shirts


BEST SELLER
4 Season Sweatpants
Pants
The Confidence Edit
Elevated staples, made to be worn in confidence.
Popular Now


BEST SELLER
4 Season Hoodie
Hoodies & Sweatshirts


BEST SELLER
Heavyweight Full Zip Hoodie
Hoodies & Sweatshirts


BEST SELLER
Midweight Short Sleeve Tee
Shirts


BEST SELLER
4 Season Sweatpants
Pants
The Confidence Edit
Elevated staples, made to be worn in confidence.
Popular Now


BEST SELLER
4 Season Hoodie
Hoodies & Sweatshirts


BEST SELLER
Heavyweight Full Zip Hoodie
Hoodies & Sweatshirts


BEST SELLER
Midweight Short Sleeve Tee
Shirts


BEST SELLER
4 Season Sweatpants
Pants
The Confidence Edit
Elevated staples, made to be worn in confidence.
Popular Now


BEST SELLER
4 Season Hoodie
Hoodies & Sweatshirts


BEST SELLER
Heavyweight Full Zip Hoodie
Hoodies & Sweatshirts


BEST SELLER
Midweight Short Sleeve Tee
Shirts


BEST SELLER
4 Season Sweatpants
Pants
Worn in the Real World
See how our community styles their favorites. Tap hotspots to shop the look.
Feel Good Clothes
All of our clothing features a subtle affirmation that offers kids a gentle reminder of their self worth throughout the day and each adventure.
Size Inclusive Fits
Designed for every child and every body, our fit is created to support comfort, confidence, and movement at every stage forward.
Elevated Details
Each piece is thoughtfully crafted with clean lines, durable construction, and premium details that feel as good as they look.
Gender Neutral
We encourage kids to dress in what feels right for them, with styles created to help them feel confident, comfortable, and true to themselves.
Earth Loving
From thoughtfully chosen fabrics to recyclable packaging, every decision is made with care for the planet and a focus on reducing our impact.
In Their Words
Real feedback from people who wear our pieces every day.

Deborah E.
"I like that its a tiny message not super obvious. But the kiddo knows its there. During the schoolday a child sometimes needs a little boost”

Premium Henley Shirt
Kim D.
"Exceptional quality - absolutely LOVE the sweater and shorts I bought for my nephew’s birthday - and being able To choose the affirmations I wanted for him is amazing! I can’t wait for him to wear it!”

Heavyweight Sweatshirt
Nancy H.
“Love the quality, the soft comfortable feel, the different color pockets, and THE POSITIVE AFFIRMATION”

4 Season Full Zip Hoodie
Brinda T.
"We love how soft and comfy it is. Allowing our son to be comfortable and still his active self. Now that he can read all by himself, the positive messages on the clothing keeps him motivated at school."

Heavyweight Sweatshirt
Cheryl B.
"I am impressed by the quality of fabric, it is very well made. The positive inscriptions are a wonderful idea."

Heavyweight Full Zip Hoodie
Kathleen P.
"They are so well made and the material is lovely and colors are attractive. My four littles will love the soft feel! Don’t hesitate to order! Quick shipping and well wrapped!”

Premium Henley Shirt
Sue K.
"The shirt was a beautiful color and I loved the saying. I wish you made them for adults 🌟”

Premium Henley Shirt
Catherine H.
"Beautiful fabric and colors ! Love that young adults and kids can have affirmations that they see Every day”

4 Season Hoodie
Trish S.
"My kids absolutely love these sweatshirts. The quality and weight are excellent.”

Heavyweight Hoodie
Lauren B.
"The sweatshirt is incredibly soft. My son loves wearing it and loves the message on the sleeve.”

4 Season Hoodie
Stephanie L.
"this hoodie is so soft and plenty roomie for my large 9 yo son (5ft, 110lbs)…most kids clothes are just too tight for him but i think we will get at least a year with this hoodie. and of course i love giving him an encouraging reminder of how special he is:)”

Heavyweight Full Zip Hoodie
Rachelle C.
"Loved all the pieces that I’ve ordered! The quality is exceptional and loved the affirmation sayings on the sleeves. My granddaughters are my world and wanted them to have something that would make them feel special. Customer service was amazing! One of the items I’ve ordered had an issue and they gladly exchanged it for a better version with no up charge. I will definitely buy again!”

4 Season Sweatpants
Marilyn R.
"Well made, good feel. The color is beautiful, love the message on the sleeve. Good purchase!”

4 Season Full Zip Hoodie
Jessica H.
"This sweatshirt is so soft and comfortable. My daughter loves it! The message is meaningful and a reminder of her strength when she needs it.”

4 Season Hoodie
Michell M.
"These pants are so soft! They do fit a little on the larger side but that actually worked out well for us. My grandson is autistic and finds the “secret message from grandma” help him get through his sometimes challenging days at school. He loves them so much we are immediately placing another order! And they wash beautifully!”

Heavyweight Sweatpants
Jaclyn T.
"So impressed with the quality of this clothing. Everything from the packaging to the incredible softness of the material, the lined pockets with contrasting color, and the thumb holes on the sleeves. It’s wonderful and my son is so happy with it. He’s almost 9 and on the smaller side and we got size 9/10. It’s definitely big on him, but I’d rather that so he can grow into it. If you like a more fitted look I would size down. Highly recommend!”

Heavyweight Full Zip Hoodie
Heidi Z.
"What a beautiful quality shirt. And the best little messaging. You can tell so much care went into the design and packaging and even the little affirmation cards and box that came with my order. Love it! AND Made in Canada, how can you not support that? I would say sizing is a tiny bit bigger than other kid's brands, but that's great, my little guy will grow into it ❤️”

Premium Long Sleeve Tee
Jessica G.
"your clothing is made with such care and consideration of children and their inherent worth. what a lovely package to receive-from the box they are mailed in, to the affirmation tags-all included items radiate with the thoughtfulness that go into this brand. feels like love-for children, for the earth and our community. I will be a repeat customer for certain.”

Midweight Short Sleeve Tee
Amanda L.
"We bought the sage hoodie. It is so soft and made very well. I would say they run a bit big, but we are happy with it. (He will grow!) The contrasting sage and dark green look great and there’s a loop to hang it on the back. I love that you can choose a message for the sleeve. Very happy with the brand, quality, message and aesthetic.”

4 Season Hoodie
Daniel P.
"My son who is on the spectrum with sensory issues absolutely loves it! He says it’s super soft,comfy and the message on the sleeve helps when he is in school. Thank you!”

Heavyweight Hoodie
Crystal C.
"So. Freaking. SOFT!!!!”

Premium Long Sleeve Tee

Our Cause Partner

Supporting Unstoppable Futures
Supporting Unstoppable Futures
We believe in creating change beyond clothing. 1% of every sale supports the Child Mind Institute, helping children and families facing mental health and learning challenges—and building a more confident, empowered future for all.

Stay Connected to Confidence
Get first access to new styles, affirming stories, and small reminders to help kids feel their best.

Stay Connected to Confidence
Get first access to new styles, affirming stories, and small reminders to help kids feel their best.

Stay Connected to Confidence
Get first access to new styles, affirming stories, and small reminders to help kids feel their best.