Put on Confidence
Put on Confidence has two meanings for us. It’s about helping children wear their confidence and also focuses on the process of building it from within. Below are the ways we aim to help every child feel unstoppable, today and every day.
We created our brand around a simple idea: children’s clothing can help reinforce positive self-affirmation. While most clothes feature outward-facing messages, our garments place uplifting affirmations where the child wearing them can read them throughout the day.
Each message is thoughtfully chosen to support growing confidence, with a range of affirmations and personalization options so every child can wear confidence as comfortably as their favorite outfit.
Our styling and fits are designed for the kids of diverse sizes body types; we create our own patterns using current and relevant size charts and also test fit them on children of different body shapes, avoiding common issues often found in children’s clothing. They are also gender-neutral, allowing children the freedom to choose without constraints. This ensures a flattering fit for all, promoting comfort, style, and confidence in every garment. Our commitment to inclusivity is not just about the clothes we make but about championing a world where every child feels seen, valued, and confident.
Affirmation card hang tags
We've reimagined hang tags as more than just something to be thrown away; they now also serve a second purpose as daily affirmation cards. All of our hang tags have one of our illustrated affirmations on the back that is designed to spark conversations and inspire positive thinking. These cards can be collected and used as part of a daily routine between parents and children to discuss the importance of embracing their strengths and uniqueness and cultivate a mindset of resilience and positivity, counteracting the negative messages and comparisons that often stem from social media and societal pressures.
As parents, we see the common desire among us to focus more on children's confidence and mental well-being and we are building Unstoppable Today to be a platform for connection, education, and support for our community. Through our regular newsletter, we share insights, resources, and stories that resonate with our community's values, offering parents the tools and knowledge to foster a nurturing environment. This initiative is about more than just clothing; it's about building a network of parents committed to raising confident, resilient children, ready to face the world's challenges with strength and grace. You can join our newsletter by signing up at the bottom of this page.
Helpful Organizations and Resources
There are many organizations and resources that work tirelessly to uplift children's self-confidence and mental health. Though it’s not possible to list them all, we're excited to share a few that have impacted us and that we’ve found helpful ourselves.
Our Cause Partner
